Why Dental?

Will’s story
Meet founder & CEO, William Kohl
Ever since he was a child, Will has always had a natural interest in figuring out how things work.
In 2003 while still in high school, Will helped his orthodontist reprogram his X-ray machine, and so, his passion for dental IT solutions was realized.
After many years working as a dental IT consultant, Will set up F1 iT in January 2012 with the vision of providing exceptional IT solutions centered around people.
Dentistry is all about providing excellent care to patients. Will saw the need to do the same for his clients by delivering personalized solutions and dedicated support to dental workers.
Will focuses on building with his wonderful clients so dentists feel empowered to grow their practice and reach their goals.
Always up for a challenge, Will is driven by his passion for developing creative and custom IT solutions for his clients across NYC and Long Island.
We’re not just any dental IT support company.
We take the time to fully understand your unique needs and the issues your dental practice faces to help create a seamless, personalized patient experience.
When you partner with F1 iT, we become an extension of your team, allowing you to invest your time and energy in delivering top-quality dental care.
We strive to provide value to your dental practice as a whole by offering additional services you won’t get from the average IT support company, from perfecting your digital marketing to generating strategic business reviews.
Helping our clients expand their practice by attracting and retaining more clients is always our top priority.
Combined with our extensive knowledge and experience, it’s no wonder why F1 iT has been recognized as the leading provider of dental IT services and trusted solutions in the New York Tri-State area.
The smiling faces behind your success
F1 iT has grown from a small startup to a team of dedicated business and technology experts revolutionizing the dental experience in NYC.
Meet some of our wonderful team of friendly professionals who will be behind you every step of the way on your dental practice’s journey to success.

William Kohl
William Kohl
What is your role?
Founder & CEO. I am responsible for the relationships we built here at F1 iT, as it is ultimately our primary focus
How long have you worked at F1 iT?
I started F1 iT, officially, in January of 2012. However, I’ve been working as an IT consultant in the dental industry since 2003.
What do you enjoy most about your role?
I enjoy meeting new dentists and their teams, taking time to understand their issues and providing solutions that ultimately help grow their practice, appreciating where they are on their journey and the budget available to them.
What do you think are the most important qualities for success in your role?
By nature, I enjoy challenging myself and finding out how things work. That frequently takes its form in technology, but also with carpentry, fixing my car, etc.
What sets F1 iT apart from other IT support companies?
We take the time to truly understand the issues that dental practitioners face. Beyond just IT services, we perform comprehensive strategic business reviews, where we become more of a virtual CIO for the practice. We become a critical extension of the team, not just an IT company. Additionally, we provide non-typical IT services like compliance management and digital marketing. Like dentists encouraging their patients to get regular cleanings, our mantra is that it’s always better and more economical to be proactive than reactive.
What do you consider to be your biggest achievement while working at F1 iT?
I’m really proud of building the sizable team that we have and the recognition within the dental industry. I’m often reminded of it during our all-hands team meetings.
What's the best piece of advice you've ever received?
Be humble and open to suggestions. Surround yourself with people who encourage and challenge you to be better. “If you’re the smartest person in the room, you’re in the wrong room”.
What hobbies or interests do you enjoy outside of work?
My wife and I are obsessed with travel and collecting experiences. We’ve created an online community where we share our experiences, so that we can remember them and encourage others to do the same.
What's your favorite food or restaurant in the area?
I LOVE food, so it’s certainly hard to choose. Crab and steak has to be up in the top 5. There’s a place down the road called “Sexy Crab”, all you can eat!
What's a fun fact about yourself that most people don't know?
I love riding motorcycles. The freedom you feel and the potential speed- there’s nothing like it.
If you could have one superpower, what would it be and why?
Growing up, I was surrounded by jet fighters (my dad worked for Grumman). I’m pretty obsessed with flight, so I’d love to fly on my own (no plane).

Robert Curiel
Robert Curiel
What is your role?
Technical Account Manager
How long have you worked at F1 iT?
It will be 11 years Sunday actually.
What do you enjoy most about your role?
I really enjoy the connection I can build with the clients getting to know and understand their wants and needs to figure out solutions to help the practice with production and growth. Building a relationship and adapting to each client to keep them in a positive mindset with our goals we can reach together.
What do you think are the most important qualities for success in your role?
I think the qualities needed for this goal is good relationship skills, communication skills and deep understanding of the accounts you have under your wing. A good foundation and trust and problem solving skills and a deep technical understanding of the practice and how to produce positive results.
What sets F1 iT apart from other IT support companies?
I think the dedicated people we have here for only wanting to better the company and culture is an important thing. We strive to help build a foundation meant to help our clients grow and flourish because we are an extension of your staff and part of your culture as well.
What do you consider to be your biggest achievement while working at F1 iT?
I think the biggest achievements in F1 is where we started from and who we are now. The growth, development and responsibility I have on me. I take pride in that. I am important and make a difference in a positive direction for this company.
What's the best piece of advice you've ever received?
Do what is right, not what is easy.
What hobbies or interests do you enjoy outside of work?
I enjoy fixing things and learning about new tech. I also like to go off-Roading and going upstate with friends and family. I have an interest in fish tank aquariums and enjoy setting them up and maintaining them.
What's your favorite food or restaurant in the area?
Trento
What's a fun fact about yourself that most people don't know?
I like to smoke meats on a smoker to share with people.
If you could have one superpower, what would it be and why?
I want time travel powers and would time travel back in time and see some dinosaurs. After that meet my younger self and tell some great advice on what not to do in life and lucky numbers for lotto to have some wealth.

Bill Sluka
Bill Sluka
As a proven Technologist and Engineer, Bill Sluka has worked on many technology teams ranging from internal Corporate IT support to working with F1iT for the last few years developing technical solutions for our customers. Bill prides himself on his customer first approach with a concentration on following industry best practices, regulatory compliance and process improvement. Bill’s keen sense of detail, wide knowledge of corporate policy, and technical know-how has helped F1 iT to grow substantially and prove our value as a technical service partner specializing in support of Dental and Healthcare practices.
While Bill will never turn away from a nice cheeseburger,
when he is not sitting in front of a computer, he can usually be found…or not
found.. riding off-road in Upstate NY in pursuit of enjoying the outdoors.
Bill’s mantra: Try and Fail, Never Fail to Try; ensures F1iT will continue to pursue growth and perfection for our customers, well into the future.
Meet the whole team HERE.