About Us
The F1 iT Story
We Are F1 iT
F1 iT offers reliable, standardized, managed technology services to forward-thinking, growth-minded dentists who delegate their technology decisions and dreams to our experts.
F1 iT, Inc. has been recognized, time and time again for leading the New York Tri-State area as trusted and responsive dental technology advisors.

With offices in Manhattan and Long Island, F1 is well positioned to provide highly comprehensive products and services throughout our coverage area.
As a startup, more than 12 years ago, F1 provided basic break-fix solutions for dental offices. F1 has now grown its team of technology professionals with a demonstrated competency for providing comprehensive business solutions for small and medium healthcare practices.
Our Vision
To create and promote better dental practices.
Our Mission
Inspired by the power of technology, we help dental practices create amazing patient experiences using our knowledge, experience and advanced tools.
Value First
Customers before profits. Always do what’s right for the customer, even if it costs a sale.
Proactive
Be proactive. Invest effort and skill now, to prevent downtime and disappointment later.
Consistency
Trust the process. Our tried and tested approach delivers consistent, predictable results.
The Faces Behind Our Success

William Kohl
William Kohl
What is your role?
Founder & CEO. I am responsible for the relationships we built here at F1 iT, as it is ultimately our primary focus
How long have you worked at F1 iT?
I started F1 iT, officially, in January of 2012. However, I’ve been working as an IT consultant in the dental industry since 2003.
What do you enjoy most about your role?
I enjoy meeting new dentists and their teams, taking time to understand their issues and providing solutions that ultimately help grow their practice, appreciating where they are on their journey and the budget available to them.
What do you think are the most important qualities for success in your role?
By nature, I enjoy challenging myself and finding out how things work. That frequently takes its form in technology, but also with carpentry, fixing my car, etc.
What sets F1 iT apart from other IT support companies?
We take the time to truly understand the issues that dental practitioners face. Beyond just IT services, we perform comprehensive strategic business reviews, where we become more of a virtual CIO for the practice. We become a critical extension of the team, not just an IT company. Additionally, we provide non-typical IT services like compliance management and digital marketing. Like dentists encouraging their patients to get regular cleanings, our mantra is that it’s always better and more economical to be proactive than reactive.
What do you consider to be your biggest achievement while working at F1 iT?
I’m really proud of building the sizable team that we have and the recognition within the dental industry. I’m often reminded of it during our all-hands team meetings.
What's the best piece of advice you've ever received?
Be humble and open to suggestions. Surround yourself with people who encourage and challenge you to be better. “If you’re the smartest person in the room, you’re in the wrong room”.
What hobbies or interests do you enjoy outside of work?
My wife and I are obsessed with travel and collecting experiences. We’ve created an online community where we share our experiences, so that we can remember them and encourage others to do the same.
What's your favorite food or restaurant in the area?
I LOVE food, so it’s certainly hard to choose. Crab and steak has to be up in the top 5. There’s a place down the road called “Sexy Crab”, all you can eat!
What's a fun fact about yourself that most people don't know?
I love riding motorcycles. The freedom you feel and the potential speed- there’s nothing like it.
If you could have one superpower, what would it be and why?
Growing up, I was surrounded by jet fighters (my dad worked for Grumman). I’m pretty obsessed with flight, so I’d love to fly on my own (no plane).

Robert Curiel
Robert Curiel
What is your role?
Technical Account Manager
How long have you worked at F1 iT?
It will be 11 years Sunday actually.
What do you enjoy most about your role?
I really enjoy the connection I can build with the clients getting to know and understand their wants and needs to figure out solutions to help the practice with production and growth. Building a relationship and adapting to each client to keep them in a positive mindset with our goals we can reach together.
What do you think are the most important qualities for success in your role?
I think the qualities needed for this goal is good relationship skills, communication skills and deep understanding of the accounts you have under your wing. A good foundation and trust and problem solving skills and a deep technical understanding of the practice and how to produce positive results.
What sets F1 iT apart from other IT support companies?
I think the dedicated people we have here for only wanting to better the company and culture is an important thing. We strive to help build a foundation meant to help our clients grow and flourish because we are an extension of your staff and part of your culture as well.
What do you consider to be your biggest achievement while working at F1 iT?
I think the biggest achievements in F1 is where we started from and who we are now. The growth, development and responsibility I have on me. I take pride in that. I am important and make a difference in a positive direction for this company.
What's the best piece of advice you've ever received?
Do what is right, not what is easy.
What hobbies or interests do you enjoy outside of work?
I enjoy fixing things and learning about new tech. I also like to go off-Roading and going upstate with friends and family. I have an interest in fish tank aquariums and enjoy setting them up and maintaining them.
What's your favorite food or restaurant in the area?
Trento
What's a fun fact about yourself that most people don't know?
I like to smoke meats on a smoker to share with people.
If you could have one superpower, what would it be and why?
I want time travel powers and would time travel back in time and see some dinosaurs. After that meet my younger self and tell some great advice on what not to do in life and lucky numbers for lotto to have some wealth.

Bill Sluka
Bill Sluka
As a proven Technologist and Engineer, Bill Sluka has worked on many technology teams ranging from internal Corporate IT support to working with F1iT for the last few years developing technical solutions for our customers. Bill prides himself on his customer first approach with a concentration on following industry best practices, regulatory compliance and process improvement. Bill’s keen sense of detail, wide knowledge of corporate policy, and technical know-how has helped F1 iT to grow substantially and prove our value as a technical service partner specializing in support of Dental and Healthcare practices.
While Bill will never turn away from a nice cheeseburger,
when he is not sitting in front of a computer, he can usually be found…or not
found.. riding off-road in Upstate NY in pursuit of enjoying the outdoors.
Bill’s mantra: Try and Fail, Never Fail to Try; ensures F1iT will continue to pursue growth and perfection for our customers, well into the future.

Luis Guerrero
Luis Guerrero
Meet Luis Thomas Guerrero-Rugel, a Senior Field Tech at F1 iT with 7 years of experience in the industry.
He loves his job for the critical thinking it requires when solving issues. For him, the most crucial qualities for success in his role are communication, eagerness to learn, problem-solving, and teamwork.
Luis believes that F1 iT sets itself apart from other IT support companies by providing a personal touch and making their clients feel like they are part of their staff.
When he's not working, Luis loves to travel, explore new locations and landmarks in his city, and sample the local cuisine.
His favorite restaurant is the local taco spot, La Taqueria. Luis's fun fact is that he won the swimming championship in his elementary school district.
If he could have one superpower, he would choose teleportation to travel to a different country every weekend. Connect with Luis and learn more about his expertise and experience at F1 iT.

Justin Barash
Justin Barash
What is your role?
Help Desk Manager
How long have you worked at F1 iT?
4 years
What do you enjoy most about your role?
I enjoy being challenged, Learning new technology and working with a team of like minded individuals.
What do you think are the most important qualities for success in your role?
Communication, Consistency, Attention to details and Ingenuity.
What sets F1 iT apart from other IT support companies?
F1 has a closer working relationship with it's customers then others.
What do you consider to be your biggest achievement while working at F1 iT?
The pride in transitioning from being part of the team into someone who helps lead the way.
What's the best piece of advice you've ever received?
The only difference between comedy and tragedy is perspective. Remember that everyone see's things differently and to respect their views.
What hobbies or interests do you enjoy outside of work?
Drawing, Comics, Music, Guitar, Video Games...
What's a fun fact about yourself that most people don't know?
Balisong aficionado
If you could have one superpower, what would it be and why?
Teleporting. Seeing the world in an instant would be pretty cool. Also would be good for getting out of trouble or exploring places that regular means of travel cannot access.

Donovan O'Dowd
Donovan O'Dowd
Donovan is our Project Coordinator who has been with F1IT for over 2 years.
He enjoys being able to help people understand and utilize the technologies available to them to improve their professional and personal growth.
Promptness, accuracy, and consistency are just a few of the characteristics
Donovan believes make a great Project Coordinator. His biggest achievement while working at F1 has been handling all aspects of a new office build and achieving an outstanding final result.
Outside of work, Donovan enjoys being outdoors, as well as being a computer enthusiast. You can catch him ordering enough sushi for 2 people on the weekends.
Most people don’t know, but Donovan can completely close his nose without using his hands!
If he could have one superpower, he would choose to have teleportation, because who likes traffic?

Fabien Charles
Fabien Charles
What is your role?
Field Technician for F1 iT
How long have you worked at F1 iT?
2 and a half years.
What do you enjoy most about your role?
There is always something to do. I enjoy the fact that we have the ability to improve and learn on and off the field. I enjoy being able to commute to the various offices and connect and assist with the numerous clients we aid with their network and build those important connections with them in order to further their growth and productivity.
What do you think are the most important qualities for success in your role?
Best Practices. I believe that being able to undergo each job with that professionalism and that ability to provide our service in the most efficient and effective manner. But, I also believe that being able to adapt and, most importantly, being able to communicate properly with our clients not just as clients but as a team is important. We are all on the same boat at the end of the day.
What sets F1 iT apart from other IT support companies?
I believe what sets us apart is the fact that we are quick to answer, quick to mobilize and quick to come to a solution. I feel like a lot of the reason I.T does not always feel reliable is because they don’t always seem to respond promptly. With F1, you know that you will have reliable service and a quick answer from any one of us no matter what is going on. On top of that, I have to stress we are a team. We all succeed and we all fail if even one of us does and that is not something you will see in the everyday field of work.
What do you consider to be your biggest achievement while working at F1 iT?
So far? I think that my greatest achievement is being able to be positive no matter what the situation I suppose. I tend to have a pretty good attitude and I take what life throws strongly.
What's the best piece of advice you've ever received?
There’s a lot of advice I got from people or even stories. Naturally, because I am thinking about it, I can’t remember any of them lol. But, there is one that I remembered writing down and it goes like this. “You should enjoy the little detours to the fullest, because that’s where you’ll find the things more important than what you think you want.”
There’s also this “The only one that you need to be better than is the person you were yesterday. That’s the only one holding you back.”
What hobbies or interests do you enjoy outside of work?
Outside of work, I enjoy gaming, reading, eating (because food is eternal), writing, and watching anime. I like to play sports. I prefer playing over watching them. I like to meet up with friends and family when the time permits. I like to try and learn about new things. I want to learn a couple of languages as well. I am pretty much open to new experiences as long as they don’t get me killed.
What's your favorite food or restaurant in the area?
I think I would have to say either Haitian or Asian food to be honest. There is so much variety in both and they all taste delicious. Plus gotta represent the culture.
What's a fun fact about yourself that most people don't know?
I suppose a fun fact is that I speak Kreyol and I like to smile.
If you could have one superpower, what would it be and why?
This one is hard. I want to say Super speed and the ability to perceive it and everything around me. I love running and I love the thought of just watching everything fly by in a blink but being able to see it all. I suppose another one would be Full control air manipulation and everything that comes with it. (Vector, molecules, temperature etc.) I always had love for wind and I think that’s my most dominant.

Duy Nguyen
Duy Nguyen
What is your role?
Field Technician
How long have you worked at F1 iT?
Almost a year
What do you enjoy most about your role?
The sigh of relief and thank yous at the end of a successful stressful phone call or being apart of
building an entire practice from the ground up and being able to be proud and say "yeah we did that". Those moments makes the job worth doing in my opinion.
What do you think are the most important qualities for success in your role?
Being assertive in your decision making - wavering or being unsure of what to do leads to a lot of time waste and can cause tension between you and the client.
Knowing that the first solution might not always be the best solution and realizing that in order to achieve a better above and beyond result in the end.
And of course always keeping a level-headed mind during the job - things can get stressful and letting your emotions getting the best of you won't solve anything.
What sets F1 iT apart from other IT support companies?
F1iT always goes for what we think is best for our customers. Our solutions won't always be the cheapest or fastest option but that's not our selling point.
We strive for high quality, reliable, and consistent solutions to our clients and our willingness to compromise, work things out, and offer other options
when thing's don't always go to plan are second to no other competitor.
What do you consider to be your biggest achievement while working at F1 iT?
Me being the youngest and newest employee I enjoy offering unorthodox solutions and tackling problems that have the other veteran techs stumped.
The classic underdog story ya know.
What's the best piece of advice you've ever received?
There are no two words in the English language more harmful than "good job".
What hobbies or interests do you enjoy outside of work?
I like playing Counter-Strike, watching Anime, and a bit of video editing/photography.
What's your favorite food or restaurant in the area?
Angry Bird on a Hero with Cajun Frittes, Diet Coke, and a bag of chips on the side.
What's a fun fact about yourself that most people don't know?
I can solve a rubik's cube in less than a minute.
If you could have one superpower, what would it be and why?
Easy, time control. I can speed up the boring parts of life and take advantage of anything by slowing it down.

Ed Hernandez
Eduardo Hernandez
As a remote technician at F1 iT, I take pride in my work and enjoy helping clients with their IT issues. For me, there's nothing more rewarding than seeing a satisfied client after a problem has been resolved. To achieve this, I rely on qualities such as consistency, time management, communication, people skills, and resiliency.
One of the things that sets F1 iT apart from other IT support companies is its supportive approach with clients. We believe that this approach helps build long-lasting relationships between the company and its clients.
In my free time, I enjoy spending time with my family and playing guitar. But, a little-known fact about me is that during a high school soccer tournament, my coach sanctioned me and sent me to play with the elementary team. In a surprising twist, my team and I won the final against my coach's team, much to the delight of the players.
If I could have one superpower, I would choose Magneto's magnetokinesis. As a fan of the X-Men comics, I find the idea of being able to manipulate magnetic fields fascinating.
Careers - Join Us Today
The Right Place for You
F1 iT specializes in helping dental practices grow by providing unique technology solutions and IT support services. We make technology invisible to the practices and their patients, so providers can focus on delivering excellent care and patients can enjoy their experience.
Looking for a rewarding career in dental IT support with a forward-thinking company dedicated to nurturing and retaining talent? Look no further. Send us your CV and cover letter, and we’ll be happy to chat.